As 7SIGNALS Director of Channel for EMEA, the ASM relationship means a lot to me as it addresses many of the challenges we have encountered across the channel. For 7SIGNAL, ASM opens new avenues of opportunities particularly in developing the right Go-to- Market partnerships with the top tier resellers across EMEA. This market access provides 7SIGNAL a platform to truly scale and continue its rapid growth into new markets across EMEA and beyond. The unofficial collaboration came about early in 2021 as we needed a PANEU Distributor that could support a global roll out for one of the largest IT companies in the world. Following a very successful rollout it was evident that ASM had much more to offer as a potential PANEU Distributor for 7SIGNAL. After a few online meetings and discussions, it eventually resulted in a visit in November to the impressive ASM HQ in Northwich, where we met Iain and Adele for an in-depth discussion that led to the conclusion and official sign up shortly after. Since then, there has been a rapid transition where the ASM Team has introduced 7SIGNAL into a few key partners and potential end user prospects. We’ve only just hit the tip of the iceberg making for an exciting 2022.